Over the festive period, I was surprized that it was my parents who told me about the latest stirring in club culture: the sweet old lady who used to run the haberdashers store in my home town had reinvented herself as an electro-rock DJ! Of course I could hardly believe it, but check this out:Ruth Flowers (aka DJ Mamy Rock) cleverly plays with our percepetions of age and popular music. She is not exactly a gimmick as she can actually DJ, create and release dance music, impress crowds with her live set, and tour internationally.Instead of being a gimmick she is a professional DJ act based on a gimmick: the notion that such an old person can be a central part of a youth cultural scene.Unlike the middle-aged hippies of European fringe culture she claims none of the cultural capital of a counter-cultural...